DESIGN/Draw Jam

DRAW JAM






Illustration Festival
Brand Identity














This project was a concept design. I created a brand identity for an illustration festival that aimed to showcase that anyone can make art. I decided to take a playful approach and incorporate the popular “connect the dots” game into my designs. The festival 
offered a wide range of activities to encourage people to start drawing, from the entrance ticket that doubled as a drawing prompt, to the requirement of creating a drawing to access the festival’s website. Each activity has an interactive approach that allow visitors to connect with their inner artist. The playful brand identity that
I designed was a perfect representation of the festival’s mission to inspire and encourage everyone to make art.




#AfterEffect #Photoshop
#Illustrator #InDesign

DESIGN PROCESS

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